Design Inspiration
The presentation above shows the inspiration I have used for my magazine design. I looked at a lot of magazines from both the real-life genre and ones that appeal to my target audience. I found that the common theme between them both is the use of bright colours. The covers that I was most drawn to feature bright, bold primary coloured background or clothing. This drew me to them over others that I found while researching, which I think is important as it shows that the use of bright colours is eye catching and would help my magazines to stand out to my audience on a rack with tens of potentially similar others.
I also found that I liked magazines with sans serif mastheads. Many real-life magazines have this feature, but it is also common in magazines that are popular with the 16-25 age group. I think that it gives the magazine a youthful appearance and would help a potential reader to understand who the magazine is targeted at and what it is about.
A lot of the covers that I chose featured less cover lines than typical real-life titles that traditionally have several images and accompanying cover lines. I liked formats that had a main cover line along the bottom of the page, in a bold font. I feel that it captures the audience’s attention once they have picked up the magazine, and encourages them to continue reading to see the major feature. I think that this is an effective way of incorporating the drama of a real-life magazine, without having to sensationalise or shock. Having less cover lines allows the image to be the main selling point of the magazine, which suits the audience that I am targeting as they are a very visual generation.
I also looked at some contents pages for layout inspiration, I liked the three column format as it gives more room for content. I wanted to make sure that my magazine had enough content to justify the £2.99 price, so this would allow me to fit it all on the page and still have room for photographs. Most of the contents pages that I looked at only had one large image, except the real-life genre ones, which had many smaller ones. I think that this is an important convention of the genre and will also help me to create a cover page that is visual and will draw in consumers from the 16-25 year-old audience that I an trying to target.
I also found that they carried on the colour scheme of the logo of the magazine inside, which helps to create a cohesive brand image and strengthen the synergy across the different parts of the magazine. It was important for me to keep the colour scheme of the logo, not only on the contents pages but also on the website, because it will help readers to understand that the two products go together.
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